As we find ourselves midway through 2024, it’s a good time for HR professionals and People Leaders to reassess and refine their branding strategies. With half a year’s worth of insights and trends to draw from, let’s look at effective approaches to strengthen your brand for the remainder of the year and beyond:
Reflect on First-Half Successes
Take stock of what’s worked well in your branding efforts so far this year. Have personalised onboarding packs been well-received? Has your sustainability focus resonated with employees? Use these insights to double down on successful strategies.
Adapt to Emerging Trends
The first half of 2024 has likely revealed new workplace trends. Whether advancements in AI, changes in remote work policies, or evolving employee expectations, ensure your branding strategy changes to match.
Enhance Personalisation
Consider expanding your customised experiences beyond onboarding. Swag Pack’s ability to create bespoke gift packs for different milestones can help you celebrate individual achievements and life events, reinforcing your brand’s personal touch.
Talk About Sustainability Efforts
With 67% of Millennials and 64% of Gen Z preferring to buy from sustainable brands, it’s clear that eco-conscious branding is important. Additionally, 70% of global consumers are willing to pay up to 5% more for sustainable products. If you haven’t already, consider switching to sustainable promotional items, like those in Swag Pack’s Eco pack, to align your brand with growing environmental awareness.
Use Tech Integration
As technology continues to evolve rapidly, ensure your branded items keep pace. Swag Pack’s Tech Pack, tech-focused swag can position your company as imaginative and forward-thinking.
Global Brand Consistency
For multinational companies, the challenge of maintaining brand consistency across different locations and remote teams is important. Implement strategies, such as centralised branding resources or global swag distribution, to ensure a unified brand experience worldwide.
Align with Your Company Values
Reassess whether your current branding accurately reflects your company’s values, especially if they’ve evolved in response to recent global events.
Stay Flexible with Your Branding
It’s important to be able to change direction quickly. Choose branding solutions that can adapt on the fly, like Swag Pack’s “Build Your Own”. This way, you can tweak your strategy without missing a beat.
Boost Employee Advocacy Programs
Encourage employees to share their experiences with your brand on social media. Provide them with shareable content and high-quality branded items they’ll proudly show off.
Use Mid-Year Data Insights
Analyse the data from your branding efforts in the first half of the year. Use these insights to refine your strategy for the remainder of 2024.
Create Immersive Brand Experiences
As in-person events continue to return, focus on creating multi-sensory brand experiences that leave a lasting impression.
Mental Health and Wellness
Consumers’ eco-conscious behaviour is rising, with 68% now using their own shopping bags and 59% regularly recycling. Promoting wellness alongside sustainability in your branding can resonate well with eco-aware consumers. With employee wellbeing remaining a top priority, ensure your branding reflects your commitment to mental health and work-life balance.
Make Brand Management a Breeze
If you haven’t already, set up systems to keep your brand consistent without breaking a sweat. Tools like Swag Pack’s Swag Pack’s ‘Swag Store’ can make ordering and reordering branded items quick and easy.
Prepare for Year-End Initiatives
Start planning your year-end branding initiatives now. Consider how you’ll celebrate company achievements and thank employees for their contributions.
Remember that effective branding is about creating a values-driven experience that touches every aspect of an employee’s journey with your company. By refining your strategies based on the year’s first-half learnings and staying attuned to emerging trends, you can ensure your brand remains strong, relevant, and appealing to current and prospective employees.
Your brand is the sum of all experiences and perceptions associated with your company. Make it count as you strengthen your brand for the remainder of 2024 and beyond.
Swag Pack is here to help you create memorable brand experiences for your team. Whether you’re looking for eco-friendly options, tech accessories, or custom gift packs for special milestones, we’ve got you covered. Get in touch with Swag Pack!
