We are fully committed to compliance with the requirements of the Data Protection Act 1998 and
the new General Data Protection Regulation 2018 (GDPR). This Privacy and Data Protection
Policy sets out our commitment to protecting personal data and how we implement that
commitment with regards to the collection and use of personal data. The GDPR is one of the
most significant pieces of legislation affecting the way that we carry out our information
processing activities. Significant fines are applicable if a breach is deemed to have occurred
under the GDPR, which is designed to protect the personal data of citizens of the European
Union.

Principles Relating to Processing of Personal Data

There are a number of fundamental principles upon which the GDPR is based. These are as
follows.

Personal data shall be:

– processed lawfully, fairly and in a transparent manner in relation to the data subject
(‘lawfulness, fairness and transparency’);

– collected for specified, explicit and legitimate purposes and not further processed in a
manner that is incompatible with those purposes; further processing for archiving
purposes in the public interest, scientific or historical research purposes or statistical
purposes shall, in accordance with Article 89(1), not be considered to be incompatible
with the initial purposes (‘purpose limitation’);

– adequate, relevant and limited to what is necessary in relation to the purposes for which
they are processed (‘data minimisation’);

– accurate and, where necessary, kept up to date; every reasonable step must be taken to
ensure that personal data that are inaccurate, having regard to the purposes for which
they are processed, are erased or rectified without delay (‘accuracy’);

– kept in a form which permits identification of data subjects for no longer than is necessary
for the purposes for which the personal data are processed; personal data may be stored
for longer periods insofar as the personal data will be processed solely for archiving
purposes in the public interest, scientific or historical research purposes or statistical
purposes in accordance with Article 89(1) subject to implementation of the appropriate
technical and organisational measures required by this Regulation in order to safeguard
the rights and freedoms of the data subject (‘storage limitation’);

– processed in a manner that ensures appropriate security of the personal data, including
protection against unauthorised or unlawful processing and against accidental loss,
destruction or damage, using appropriate technical or organisational measures (‘integrity
and confidentiality’).
We will ensure that we comply with all of these principles both in the processing it currently
carries out and as part of the introduction of new methods of processing as required.

Types of information we collect about you:

– Contact information, such as name, email address, mailing address, fax or phone
number;

– In some cases, we may take payment and financial information, such as credit or other
payment card information, bank account, or billing address;

– Information about your business such as company name, job role, or business type;

– Demographic information, such as age, gender, and interests;

– Device and other tracking information, such as browser information, device identifiers,
operating system, geolocation, or information gained from cookies, pixels or other
tracking technologies.

– Sometimes, we may combine personal information you provide with information from
third-party sources. For example, we may confirm your address with the postal or courier
service. 

We will treat the combined information in accordance with the terms of this
Policy.

– We monitor usage patterns to continually improve the site and your user experience.

– Phone calls may be recorded, and any recorded calls may be retained for a maximum of
6 months and only be used for training and quality purposes

How we collect personal information:

We collect the above personal information about you when you place an order with us or enquire
about costs for one of our products and we need this information to enable us to provide our
services. This section sets out in more detail what information we collect, why we collect it, how
we use it and how long we keep your information.
We collect personal information when you provide it to us. This can occur when we speak over
the phone or email.
We may also collect the personal information of third parties when you provide it to us. For
example, if you choose to have your goods delivered to a third party. We store this information
for the sole purpose of completing the transaction. If you provide personal information of a friend
or family member and they want us to delete this information, they should contact us.

How we use personal information:

Authorised employees, officers, agents, suppliers or subcontractors may have access to some of
your personal information for the following purposes:
– to provide you with the products and or services you were invited to or requested;
– to verify your identity and/or location in order to allow access to your accounts, conduct
online transactions, and secure your personal information;
– to send you important information, such as changes to terms, conditions, and policies
and/or other administrative information;
– to deliver your goods to your chosen delivery addresses;
– to respond to your enquiries and fulfill your requests;
– to track referrals;
– to send you marketing communications you have signed up for or that we believe may be
of interest to you. If you subscribe to newsletters, we will use your name and email
address to send them to you. You may choose to stop receiving our newsletter or
marketing emails by following the unsubscribe instructions included in these emails or
accessing the email preferences in your account.
– to fulfil legal obligations 

Cookies:

Like most websites, we use cookies to make our site run more smoothly and to personalise your
experience. Cookies are small text files designed to remember certain bits of information such as
what content you may have viewed or what you’ve placed in your online shopping basket, so
that your user experience can be improved. Cookies are also used to collect data about how
visitors use a website, such as how long is spent on each page. This allows us to work out which
parts of the website is most popular, and which sections might need improving to give you a
better experience. None of the cookies we use collect personal information about you; they are
simply used to give us anonymous data that allows our website to work properly and help us see where we can improve. From time to time, we may also make use of other third party cookies for
analytics tracking, such as Google Analytics which are anonymous and not linked to any
personal information.

If you’d rather not have cookies on your computer, you can disable them quickly and easily in
your browser settings. Instructions for doing this will vary from browser to browser, but will
usually be in the ‘privacy’ section of your browser settings or preferences. You’ll also be able to
delete any cookies already on your computer, as well as blocking cookies from other sites.
Please be aware that disabling cookies in your browser will result in some aspects of the website
not functioning correctly including not being able to log in to your account. We therefore
recommend keeping cookies enabled to ensure you get the most from our site.
For further information about cookies and how to disable them in different browsers, the
Information Commissioner’s Office offers this comprehensive guide to cookies. 

Security:

Although we will do our best to protect your personal data using the latest SSL encryption, we
cannot guarantee the complete security of your data transmitted; any transmission is at your own
risk. Once we have received your information, we will use strict procedures and security features
to restrict unauthorised access. Where applicable credit and debit card data taken through our
websites are encrypted in accordance with PCI-DSS.
Retention of personal information:
We will retain your information for as long as your account is active or as needed to provide you
services. We will retain and use your information as necessary to comply with our legal and
regulatory obligations, resolve disputes, and enforce our agreements. 

Access to your personal information:

Anyone may request, at any time, a copy of the personal information we hold about them, usually
at no cost. Should you wish to access or update the personal information that we hold, please
call us on 01256 816500

Removal of personal information:

If you wish to have the personal information we hold on your person removed, please request
this in writing. If you are concerned that we are not using your information in accordance with the
law please contact us in the first instance and we will attempt to resolve your query. If you are not
satisfied with the resolution, then you can complain to the Information Commissioner’s Office.

Amendments to the Privacy Policy:

We may update this privacy policy from time to time by posting a new version on our website. 

You should check this page occasionally to ensure you are happy with any changes. We may
also notify you of changes to our privacy policy by email.