New hire kits, onboarding packs, quality event swag, knowing what’s hot and what’s not is the key to making sure the branded merch you share connects, engages, and stays with your audience for a long time after. In a virtual world, it can be hard to recreate those tangible elements you get when meeting face to face, which is why your swag is so important. It’s a chance to provide a real physical connection between your business and enhance the ability for your recipient to experience engagement on a whole other level. Let’s look at what to include in your Swag Pack to make it unique, personal and most importantly. memorable.
All about the swag.
If you can think of it, you can package it up into a branded box and share the love. There truly is a Swag Pack for all occasions. Stuck for ideas? Try…
- A work from home pack with a jumper/hoodie, a branded candle, a notepad, a printed blanket, and a desk organizer.
- A wellness pack with a yoga mat, some herbal tea, a little incense, a water bottle, and a branded towel.
- An eco-friendly pack with a succulent plant, a metal water bottle, a recycled t-shirt (made of plastic bottles), a recycled tote bag, a wheat straw and a Tupperware lunch box.
- You could try a ‘treat-yo-self’ Swag Pack with an eye mask, a candle, some indulgent hot chocolate, and bath salts.
- And there’s always the ‘essential Swag Pack’ with your classic water bottle, notebook, pen, and tote bag.
What’s in the bag?
So how do you know what to include in your Swag Pack? Here are our top tips for creating a memorable pack of goodies.
#1. Create a buzz
Whether it’s for your brand or a new service or product – swag helps you to get your name out there. You can also use your swag as an incentive by choosing high-end items that can be gifted to the first x amount of people to sign up to your newsletter or who purchase your latest product. Swag is a great way to incentivise, create a buzz or use in social media-led competitions.
#2. Know your audience
No one wants a bag of treats that ends up in the bin. With more and more people becoming environmentally conscious and wanting to make better choices, encourage them to remember your brand for being aware. Look at eco-conscious and sustainable options. Promotional bags alone are usually kept for an average of 11 months – that’s a whole lot of advertising in one bag!
#3. Back to basics
Don’t get us wrong, we love an out-there goodie-box full of tricks and treats, and we certainly get a bit excited when there are some creative ideas thrown at us. But there’s nothing wrong at all with getting back to basics. Sometimes it really is the simplest swag that’s the best. If you’re struggling with what to include in your Swag Pack, look at essential items and products your recipient will reuse time and time again.
#4. Theme it
Whether you’re creating something for a new launch, new hires, or a new brand, choose a theme and run with it! Some of the best Swag Packs we’ve had the pleasure of creating have had some really strong themes that allow your creativity to go a little wild!
#5. Have fun
A Swag Pack is the chance to have some fun with your brand. You can be playful, creative, and really think outside the box. Let’s face it, everyone loves to receive a gift, and it’s a chance to brighten up someone’s day. Good vibes all round!
#6. Make it memorable
Bring your brand to life and make it stand out. A Swag Pack is one of the ultimate ways to put your brand out there and give your recipient something they won’t forget. Do something memorable, create something clever, and you may even find yourself going viral!
Whether you’ve got ideas coming out of your ears or are struggling to box clever, give us a call and let’s get your Swag Pack out there.
