Diligent | Case Study

Image: Branded merchandise welcome packs showing a branded tshirt, rucksack, and pens

Diligent, a global technology company, needed new starter packs for their EMEA and APAC regions. They wanted to make new employees feel welcome from day one, whether they were joining an office team or working remotely from their kitchen table.

Creating Welcome Stories

We worked with HR teams across Ireland, London, and Hungary to create packs that tell a story as people unbox them.

Each item comes individually wrapped in compostable bags with numbered labels that guide new starters through their welcome journey. First up – slip on your new company t-shirt for your first day. Then they discover a little rocket trophy with a message about being ready to launch into their new adventure. Every additional branded item continues the story, building excitement rather than just dumping random merchandise in a box.

Everything gets packed into a branded rucksack with a personal letter from the CEO. The whole experience makes new starters feel valued and part of something bigger from their very first moment.

Making Global Distribution Simple

We handle production and logistics in two ways. Some packs go to regional offices for local distribution. We keep stock in our warehouse for remote workers and ship directly to homes worldwide, so everyone gets the same brilliant welcome experience whether they’re based in Dublin or working from a flat in Budapest.

How It’s Going

Four years later, we’re still creating these packs with regular reorders. We’ve updated designs, refined the story, and incorporated their new logo, but the core experience that makes people feel welcomed and genuinely excited about their new role hasn’t changed.

Ready to create welcome journeys that make your new starters feel brilliant? Let’s build something special together.