Erin joined Swagpack in January 2025, swapping one corner of the branded merchandise world for another. She’s spent years in the industry, so she knows her way around a product catalogue.

Spring is when things change. When the world around us is growing, blooming, moving forward. And if you’re thinking about refreshing your branded merchandise, updating your swag packs, or finally sorting that event merch you’ve been putting off, now is as good a time as any.

Last week, Gordana, Kay, Rosie, and Erin made the trip to Coventry for Merch World, the UK’s biggest promotional merchandise trade exhibition.

The team at Swagpack is lovely to work with. They help you with customisation and are always available for support throughout the process. If it’s a last-minute thing or a planned effort, the team always comes through with great quality items for corporate gifting.

You’re in a meeting. Someone mentions Employee Appreciation Day is Friday. This Friday. And suddenly you’re panic-ordering biscuits from Tesco Express while pretending you had a plan all along. Here’s a list of spring dates that have a habit of sneaking up on people. Save yourself the 4pm supermarket dash.

You can always tell which companies planned their exhibition merchandise and which ones panicked. The panickers have a table full of stuff nobody’s touching. Pens. Stress balls. Keyrings with logos so small you’d need a magnifying glass.