The Spring Equinox lands on 20 March. Day and night in balance. Light returning. Nature waking up.
For thousands of years, this was when people celebrated new beginnings. Seeds got planted. Plans got made. Energy shifted.
Then we decided January would be the start of the year instead. Cold, dark January. When everyone’s exhausted from Christmas and nobody wants to do anything except sit on the sofa.
No wonder those New Year resolutions never stick.
Spring is when things change. When the world around us is growing, blooming, moving forward. And if you’re thinking about refreshing your branded merchandise, updating your swag packs, or finally sorting that event merch you’ve been putting off, now is as good a time as any.
What needs a refresh?
Those employee welcome gifts. The ones new starters receive on day one. Do they make people feel excited to join your team, or a bit underwhelmed? A beautifully designed welcome pack says more about your company culture than any careers page ever could.
Your client appreciation gifts. Spring is when budgets reset and new projects kick off. A smartly packaged gift that reflects your brand gets remembered. Generic stuff gets forgotten by lunchtime.
Your event merchandise. Trade shows and conferences pick up from March onwards. If you’re exhibiting, the merch you hand out should be something people want to take home – not something that ends up in the bin before they’ve left the venue.
The practical bit
We’re launching our Spring 2026 collection in February. Brighter colours. Fresh product ideas. Sustainable options that look as good as they feel to give.
If you’ve got events coming up between March and June, spring is the perfect time to get ahead of it. Good branded merchandise and swag packs take time to do well – sourcing, designing, producing, packing, shipping. Starting now means you’re not rushing later.
Worth noting that the Easter school holidays run for two weeks in April this year, so things tend to slow down across the board. Getting your order in before mid-March keeps everything running smoothly.
Start fresh when it makes sense
The Spring Equinox has been a symbol of renewal for centuries. Light and dark in balance. A reset.
If your swag packs need the same, give us a shout. We love a fresh start.