Five Guys, the American fast-food chain famous for its burgers, milkshakes and fries, has been working with Swag Pack to create experiences for their staff through carefully selected branded merchandise. From welcoming new team members to celebrating top performers, Swag Pack has supported Five Guys with various projects.

Launching a New HR System with Engaging Welcome Packs

When Five Guys introduced a new HR system, they wanted to make sure their staff felt excited and prepared for the change. They turned to Swag Pack to create launch packs that would set the right tone. Here’s what we did:

• Designed and delivered 110 custom boxes for Five Guys’ office staff
• Each box contained a branded notebook, custom pen, coffee flask, magnets, and stickers
• Included Five Guys’ pre-printed learning resources about the new system

 

The result was a successful launch that got employees interested in the new HR system while making them feel valued.

 

Creating Team Spirit with Custom Varsity Jackets

Five Guys wanted to give their head office staff something a bit different, so they worked with Swag Pack to design custom varsity jackets. These jackets were such a hit that Five Guys has reordered them four times.

Now, they give these jackets to new staff members at the head office as a welcome gift. It’s a smart way to make new team members feel welcome and part of the Five Guys team from their first day.

Swag Pack have done a stellar job for us on many projects. This jacket being one of them. – Corey Smith, Instructional Designer, Five Guys

 

Rewarding Top Performers with Luxury Christmas Hampers

Five Guys wanted to recognise their top-performing restaurants during the busy holiday season. They asked Swag Pack to create four exclusive Christmas hampers. The hampers included:

• Cozy beanies
• Festive cracker boxes
• High-quality speakers
• An assortment of chocolates and sweets

 

The project showed how Swag Pack can source and put together high-end items that feel special and rewarding.

 

Why Five Guys Choose Swag Pack

Throughout the projects, Swag Pack has consistently delivered quality work:

1. Attention to Detail: We created multiple mock-ups for the launch packs and carefully sourced the perfect varsity jackets to meet Five Guys’ standards.
2. Reliable Delivery: All projects were completed on time, allowing Five Guys to roll out their initiatives as planned.
3. Flexibility: Whether it’s a large-scale project like the HR system launch or a smaller, exclusive run like the Christmas hampers, we adjust our approach to fit Five Guys’ needs.
4. Ongoing Partnership: The repeated orders for varsity jackets show that Five Guys trusts Swag Pack for their merch needs.

 

By taking the time to understand Five Guys’ brand and culture, Swag Pack has helped the company show their appreciation for their staff in creative ways. From celebrating new company-wide systems to rewarding top-performing stores, the branded merchandise initiatives have become an important part of how Five Guys engages with their employees.